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WEBINAR: How to Scale a Mobile Game Post-IDFA in 2023

Scaling a mobile game can still be a big challenge after Apple’s IDFA changes. Learn how you can maximize the growth of your game(s) post-IDFA in just 45 minutes (with real examples of our success).


  • Intro
  • Why scale SKAN?
  • UA Impact
  • ASO Impact
  • Case Studies
  • How to Approach It?
  • Growth Stages
  • Ideal Evaluation?
  • Final Conclusions (Correct vs. Incorrect Technique)

Key takeaways from this webinar:

  • Discover what you need to keep in mind before considering scaling SKAN
  • See how the iOS platform can significantly outperform the Android platform
  • Understand your UA and ASO’s impact on the growth of a game
  • Find out how to synchronize all of your multi-channel growth activities
  • Learn how to maximize revenue across UA, ASO and creatives
  • Understand why the need for predictive models has become increasingly paramount
  • Find out the most important techniques for successfully scaling on iOS


Daniel Ryšan | Senior Growth Marketing Manager
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