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May 22, 2019
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Improving LTV with Personalized Live Ops Offers: Hill Climb Racing 2 Case Study [Casual Connect]

Jakub Marek

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Delivered at Casual Connect Europe 2019 – Scaling a mobile game effectively is not a small feat in today’s hyper-competitive environment. This talk showcases our data-driven model of LiveOps offers personalization which was implemented into the mobile game Hill Climb Racing 2. After several months of this implementation, true LTV uplift was up 52%. Discussed first was our approach to user segmentation and personalization and from there, the results and lessons learned from the project.

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